Strategic Marketing

Strategic Marketing Course

Strategic marketing aligns promotion with company objectives to ensure growth and effective market presence.

4.7/5

 4.5/5

Course Overview

Strategic marketing is a methodical approach to promote a company's products or services in alignment with its broader objectives. It encompasses market research, target segmentation, brand positioning, product development, pricing, promotion, distribution, and ongoing evaluation. The goal is to ensure effective market presence, align with the company's vision, and achieve sustainable growth.

Course Curriculum

Principles of Strategic Marketing

Principles of Strategic Marketing encompass foundational guidelines that align marketing strategies with an organization’s broader vision. They emphasize understanding the role of marketing, conducting situation audits, integrating corporate social responsibility, and executing targeted market tactics like segmentation. This alignment ensures efficient resource use, product innovation, and a strong relationship strategy, driving success in a competitive landscape.

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Lessons

Definition of Strategic Marketing
Corprate Strategy Vs Marketing Strategy
Market Research
Designing Market strategy
The Marketing Mix
Customer Relationship Management
E-Marketing

The Strategic Marketing Plan

A Strategic Marketing Plan starts by aligning the Marketing Plan with business objectives, followed by its Implementation. Through Marketing audit and Monitoring systems, businesses gauge their competitive position and measure success using KPIs and marketing metrics. This plan, bound by effective budgeting and strong branding, also anticipates challenges with contingency planning and explores apt market entry strategies.

Lessons

Marketing Plan
Marketing Plan Audit
Competitive Advantage
Key Performance Indicators
Branding
Budgeting
Contingency Planning
Marketing Entry Strategies

Strategic Analysis Methdology

Strategic Analysis Methodology is a systematic approach to understand an organization’s position by evaluating the external environment and key stakeholders’ expectations. It contrasts primary and secondary data while monitoring competitors and market shifts. The methodology incorporates diverse tools like SWOT, Porter’s Five Forces, and the BCG Matrix, to assess political, economic, and legal shifts, ensuring comprehensive insights for informed decision-making.

Lessons

Phases of strategic management
Macro Environmental Scanning
Micro Environmental Scanning
Tools of Analysis

Consumer Behavior

Consumer behavior is crucial in tailoring effective marketing strategies, with a deep dive into both B2B and B2C customer dynamics. Through marketing research, including primary and secondary methodologies, businesses decode factors affecting purchase decisions and loyalty. Grasping models like the Black Box and principles of relationship marketing further elucidates the intricacies of demographics, psychographics, and the overall psychology of consumer choices.

Lessons

Principles of Consumer Behavior
Types of Consumer Behavior
B2B Buying Behavior
Customer Loyalty
Relationship Marketing

Learning outcomes

Integrated Project Management

Audience Engagement and Market Analysis

Strategic Branding and Messaging

Company Overall Planning and Alignment

Resource and Product Optimization

Budgeting and Financial
Strategy

Hear what our students and alumni have to say about their experience with our course

The Strategic Marketing Course breathed new life into my marketing approach. It masterfully combined theory with practical applications.

Jameela Al-Hassan

This course went beyond traditional marketing techniques, guiding us into the realm of strategic decision-making in marketing.

Rashid Al-Abbas

Understanding the bigger picture in marketing was always a challenge until I encountered the Strategic Marketing Course. Now, every campaign I run resonates with a strategic edge.

Noora Al-Mansoori

SMM's Strategic Marketing Course transformed the way I perceive brand campaigns. A definite must for every budding marketer.

Tariq Al-Mufti

The Strategic Marketing Course breathed new life into my marketing approach. It masterfully combined theory with practical applications.

This course went beyond traditional marketing techniques, guiding us into the realm of strategic decision-making in marketing.

Understanding the bigger picture in marketing was always a challenge until I encountered the Strategic Marketing Course. Now, every campaign I run resonates with a strategic edge.

SMM's Strategic Marketing Course transformed the way I perceive brand campaigns. A definite must for every budding marketer.

Strategic Marketing