Strategic Planning
September 13, 2023 2024-04-29 22:14Strategic Planning
Strategic Planning Course
Strategic planning evaluates an organization's internal and external factors to set long-term goals and adapt to changes.
- 60 Hours
- 18 Lessons
- Certificate
- Library Course
Course Overview
Strategic planning is a methodical approach used by organizations to set long-term goals and action plans, grounded in their mission and vision. It evaluates the organization's present situation, external opportunities and threats, and internal strengths and weaknesses to devise strategies for desired results. This ensures optimal resource allocation and a cohesive organizational direction. The plan might require periodic revisions due to changing conditions or priorities.
Course Curriculum
Foundations of Strategic Marketing Management
Strategic Marketing Management combines market dynamics, consumer preferences, and company strengths to address market needs. It sets the course for a business, guiding its market approach and value proposition. The marketing strategy, aligned with the organization’s broader goals and mission, provides a plan for the target audience, allocating resources, and monitoring results for maximum effectiveness.
Lessons
- Mission & Vision
- Objectives & Goals
- Strategies & Tactics
- Strategic Planning
- Core Organizational Value
- Cultural Diversity
- Profit Market Share
Strategic Analysis Methodology
Strategic Analysis Methodology enables organizations to comprehend external factors by examining the larger environment, stakeholders’ needs, and data types while tracking competitor trends. It also considers changes in political, legal, and economic domains. Tools like SWOT analysis and Porter’s Five Forces, provide insights into an organization’s internal operations and market standing, facilitating well-informed strategic decisions.
- Phases of strategic management
- Macro Environmental Scanning
- Micro Environmental Scanning
- Tools of Analysis
Organizational Strategy
Organizational strategy outlines a business’s plan to reach its long-term objectives. It requires regular reviews and uses various frameworks, including the Ansoff Matrix and Porter’s Generic Strategies. The strategy is refined through tools like portfolio evaluation and is encapsulated in a routinely assessed business plan. Continuous communication with stakeholders is vital to ensure everyone understands and aligns with the company’s strategic direction.
- Levels of Strategy
- Strategic Plans
- Corporate Strategies
- Strategic Plan Audit
- The Business Plan
- Stake Holders